[PDF.93ev] Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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| #378781 in Books | imusti | 2017-02-28 | Original language:English | 9.21 x.2 x6.14l,.0 | File type: PDF | 264 pages | Kogan Page||2 of 2 people found the following review helpful.| Designing with brains in mind|By Steve Genco|Darren's previous book, Decoding the Irrational Consumer, was the first practical, nuts-and-bolts, how-to guide to the new field of neuromarketing. No over-hyping or crazy claims, just a clear explanation of what went into a neuromarketing study and how those studies could produce business benefits. This new book, Neuro Design, takes||"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you n
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroae...
You easily download any file type for your gadget.Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability | Darren Bridger. I was recommended this book by a dear friend of mine.
