[PDF.60ff] Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

[PDF.hp16] Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

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 | #510175 in Books |  imusti |  2014-10-22 | Original language:English | PDF # 1 |  9.90 x1.00 x6.90l,.0 | File type: PDF | 368 pages

 | Routledge

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||2 of 2 people found the following review helpful.| A Guidebook for Digital Transformation|By Gozde Mert|The companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman & Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketi| ||"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tac

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing t...

You easily download any file type for your device.Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students   |  Ira Kaufman, Chris Horton. A good, fresh read, highly recommended.

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